Public Relations Services
Provide the daily, trade and business media with effective, targeted information concerning your participation at the world’s leading trade fair for rail transport and any relevant news within the scope of your press work before and during the InnoTrans.
We are happy to offer you the following services to support you with the planning and execution of your press work.
Exhibitors have the option of holding their own press conferences at the Messe Berlin Press Centre. Fully equipped conference rooms of various sizes are available for this purpose. These rooms and their technical facilities can also be individually prepared to meet your requirements. Should you plan to hold a press conference during InnoTrans, please contact Ms Maritta Voigt (email@example.com) in good time. Due to the large number of press events taking place during the fair we strongly recommend coordinating dates in advance.
You have the opportunity of renting one or two press pigeonholes at our Press Centre during the fair. This allows you to also reach media representatives who have not been able to visit your stand.
Please note that due to the international nature of InnoTrans there is great demand for press materials in English.
NEW: Publish your press releases at the InnoTrans Virtual Market Place and make them online available to journalists allyear round. You can find the order form at the BECO webshop at the point Communication Services -> Press or at the exhibitor area at Virtual Market Place.
The aim of the press guide for InnoTrans is to help journalists establish good links to all exhibitors. The guide contains the names and contact details of your media contacts and provides information about your press events at the fair. It is published on the Internet and is available at the Media Centre in Hall 6.3. Entries in the press guide are free for exhibitors.
In the run-up to InnoTrans our press department organizes the publishing of an innovation report covering exhibitors’ products and services. It provides you with the opportunity to present your innovations to journalists and other interested parties prior to the fair. The Innovation Report is available in online and print versions. This service is free for InnoTrans exhibitors. Please contact the InnoTrans press team if you wish to be included in the Innovation Report.
The Innovation Report, a compilation of new products and evolutionary designs, is available to journalists and the media and can be downloaded free of charge. Experience has shown that trade visitors and persons interested in the subject also make use of this report on the internet for their trade fair preparations, subsequent analysis and their own information. By submitting texts and images for the Innovation Report you agree to the afore-mentioned use of this material.
news aktuell, a subsidiary of the dpa group and leading provider of PR and communication services in Germany, can assist exhibitors at InnoTrans 2016 with reaching the domestic and international media. By using our distribution services you can ensure that your press releases (text, photos or multimedia) reach current affairs departments via news satellite, as well as technical journalists and industry insiders via E-mail and RSS. Your content will also be included in a search engine optimised newsroom on Presseportal.de, web portals, professional databases and social media services such as Twitter, Facebook and YouTube. In addition we can arrange for your inclusion in specialist mailing lists serving areas such as transport, logistics, business and public transport.
Our distribution services are available at reduced rates to exhibitors at InnoTrans. We also offer multimedia production services for video and footage material, live streams and event photography.
For more details on our services and current rates we would welcome an opportunity to meet you in person.
Business Wire, a company of Warren Buffett Group Berkshire Hathaway Inc. and one of the world's leading providers for global distribution of press releases, offers communications and measurement tools to maximize your public relations efforts at InnoTrans 2016 including the following:
News Release Distribution
Distribute your news and multimedia and reach key media, analysts, relevant trade media for transport and travel, investors and many more worldwide. In addition, all press releases automatically receive the NewsTrak measurement and analytics reports.
You can find all order forms at the InnoTrans BECO webshop at the category communication services.